Market Conditions Information
Negotiation Skills & Confidentiality
Handling Volumes of Paperwork
Answer Questions Before & After Closing
Why FSBO Sellers Should Hire a Real Estate Agent
1 FSBO Market Share is Shrinking
ccording to the most current data from the National Association of Realtors (NAR), FSBO sales accounted for only 9% of all home sales in 2013*(CLICK TO TWEET). Not too impressive, is it? Well, it gets even worse when you take into account that FSBO sales seem to have been steadily declining over the past decade from a 2004 peak of just 14%*.
2 The Price Isn’t Right
While “location, location, location” might be the home buyer’s mantra, as a home seller, that’s one variable you really can’t change. Instead, the key factor to selling your home in a reasonable amount of time is pricing it correctly, which isn’t nearly as easy to do as you might think. Sure, you can go online and see what nearby homes have sold for, but are you really comparing apples to apples here? An experienced Realtor will be able to perform a detailed market analysis which not only takes into account your home’s condition and any improvements you might have made, but can generate an up-to-the-minute temperature reading of just how hot (or not) your local market really is.
3 Yard Signs and Newspaper Ads Just Won’t Cut It
Believe it or not, many FSBO home sellers still believe that all they have to do is throw up a “For Sale” sign in the yard and the world will beat a path to their doors. Sorry, but today’s tech-savvy buyers (See reason #4) prefer to house-hunt in more methodical ways than simply driving around the neighborhood. And yet, according to the NAR, this is still the top FSBO marketing method, as 36% of would-be sellers rely on yard signs*. The key word here is “would-be”, since only 10% of all buyers actually find their homes via yard signs**(CLICK TO TWEET). Statistics are even more dismal for sellers who choose print media, since only 1% of buyers find homes through newspaper ads.
4 Craigslist Can Be Creepy
Okay, so you’re internet-savvy, you know all about Craigslist and similar online, free classified listings. That’s fantastic, since NAR’s 2014 housing market profile shows that 92% of all home buyers use the internet to help them in their search***(CLICK TO TWEET). But (and it’s a really big but) – these online classifieds are also seen as a happy hunting grounds for scammers, criminals, and dangerous people you really do NOT want to be admitting to your home. Realtors don’t have to resort to dubious bargain-basement listings, but can instead list your home on highly-qualified sites such as Zillow or Realtor.com. (See reason #6 for more on what resources Realtors have available.)
5 Your FB Friends Just Aren’t In the Market
Marketing via social media, what could be more up-to-the-minute? Sure, you may have hundreds of Facebook friends and Twitter followers, so that’s a potentially sizable audience if you decide to advertise your home that way. Think about it, though – how many of them actually live in your area? And of these, how many are actually looking for a new home? If you do manage to sell your home that way, you’ll be one of the lucky few.
6 Realtors Have All the Right Tools
91% of all Realtors make use of social media sites as a marketing tool**** (CLICK TO TWEET). Just about everyone browsing their page is interested in buying a home in the local area. What’s more, Realtors are actively engaged in driving traffic to their own websites and they also have the capacity to list homes on the Multiple Listing Service (MLS). In order to list a home on the MLS, an FSBO seller will have to pay an outside agency several hundred dollars, as well as having to cover the cost of the buyer’s agent fee. At present, NAR data shows that only 7% of FSBO homes are listed on an MLS website.
7 They Can’t Buy It If They Can’t See It
One thing you might not be taking into account as a potential DIY home seller is just how available you’ll need to be in order to show your home. Are you really going to be able to call in sick or cancel your plans every time someone wants to look at your home? Potential buyers aren’t going to want to work around your convenience. A professional Realtor, however, doesn’t need to take a day off work in order to show your home, since this IS his/her job.
8 You Don’t Want To Waste Your Time With Bargain Hunters
If you’re acting as your own sales agent, how do you decide who’s a legitimate buyer and who’s just going to be wasting your time? Seller’s agents have the necessary tools to determine whether a buyer is pre-qualified with a home loan sufficient to cover the cost of your listing. What’s more, FSBO homes are more likely to appeal to the type of buyer who’s out for a rock-bottom bargain-basement deal and may even go so far as to want you to give them a cut of the commission you’re saving by foregoing a Realtor’s services.
9 You’re Drowning in Paperwork
In case you’re not already getting the picture, selling a home is pretty hard work! Not only do you have to find and vet potential buyers, but once you’ve found that buyer, then the real headaches begin. Every detail must be attended to in order to make the sale go through…and what’s more, if you neglect something crucial like a mandatory disclosure or inspection report, you may find yourself facing not just the loss of the sale, but also potentially serious legal repercussions. There is some paperwork to go through even if you work with an agent, but that’s still a lot easier than doing it all yourself.